Fredrik Annell
Product centric digital designer with more than 25 years of experience.
I help companies and organisations find and formulate new possibilities with concepts, prototypes, design systems and detailed product designs.
↪ Coop / Digital design
Coop / 2020–
Design Lead
As part of the design team, we focus on reinvigorating the digital experience with both conceptual and detailed UI designs as well as crafting a completely new Figma based design system.
Concept development, UI design, E-commerce, Design system, Figma, A11y
Design Lead
As part of the design team, we focus on reinvigorating the digital experience with both conceptual and detailed UI designs as well as crafting a completely new Figma based design system.
Concept development, UI design, E-commerce, Design system, Figma, A11y
↪ BBH Stockholm / Digital design
BBH Stockholm / 2020–2021
During 2020–2021 I consulted as Digital Designer and Design Director for BBHStockholm.se.
Together with the agency we created conceptual designs, digital identity and UI design work for Coop, AcadeMedia and Bankföreningen.
Digital brand, Visual concept, UX concept, Visual design, E-commerce, Figma, A11y
During 2020–2021 I consulted as Digital Designer and Design Director for BBHStockholm.se.
Together with the agency we created conceptual designs, digital identity and UI design work for Coop, AcadeMedia and Bankföreningen.
Digital brand, Visual concept, UX concept, Visual design, E-commerce, Figma, A11y