Fredrik Annell
Product centric digital designer with 25+ years’ experience driving digital transformation for leading Nordic and global brands.
↪ Coop / Digital design
Coop / 2020–
Design Lead
Design Lead
- Leading the design team across Coop’s digital channels, aligning design strategy with business and product goals.
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Partnering with product owners and business stakeholders to translate member and business needs into scalable product design
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Facilitating a new design system with focus on accessibility and scalability.
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Driving a collaborative design culture focused on quality, accountability and learning.
↪ BBH Stockholm / Digital design
BBH Stockholm / 2020–2021
During 2020–2021 I consulted as Digital Designer and Design Director for BBHStockholm.se.
Together with the agency we created conceptual designs, digital identity and UI design work for Coop, AcadeMedia and Bankföreningen.
Digital brand, Visual concept, UX concept, Visual design, E-commerce, Figma, A11y
During 2020–2021 I consulted as Digital Designer and Design Director for BBHStockholm.se.
Together with the agency we created conceptual designs, digital identity and UI design work for Coop, AcadeMedia and Bankföreningen.
Digital brand, Visual concept, UX concept, Visual design, E-commerce, Figma, A11y