IKEA / Digital Catalogue 2018

During 2017 I was part of a team at ACNE tasked with this mammoth undertaking. We created everything from initial concepts and UX designs, visual and UI designs, front and back end development – as well as content production (including 50 films in various lengths and formats) and social media campaigns.

The digital catalogue was released in 69 markets with 72 unique editions as a responsive design across desktop, tablet and mobile and native apps, including an Apple TV application. All static content was directly referenced from the 14 400 inDesign files used to print the paper edition.

My responsability as Design Director was to lead the conceptual design work and design production as well as overseeing the cross platform code implementation into final release.

Acne 2017
Concept development, design team lead, design implementation lead