Motability / Visual Identity

With a digital strategy created by Deloitte Digital London, Motability needed a new brand and visual identity able to match its new digital future.

More than any client I’ve ever worked with, diversity, inclusivity and accessibility were absolutely fundamental aspects of the identity and the design work. A real eye opener, I learned a lot working with this client.

My role was to lead the creation of the new brand and visual identity, proof of concept designs and identity manual.

Acne 2017–2018
Visual identity, brand manual, design concept, graphic design, accessibility, inclusivity