↪ SL / Brand Manual
Grau Design Agency / 2015–2016
In collaboration with Familjen I designed the first digital brand manual for Trafikförvaltningen and SL.
Not only a manual for the visual identity and award winning signage system, it also functions as an online store for signage and information stickers found in every type of vehicle in the entire SL system – subway cars, buses, trams, boats etc.
In addition to ordering, each individual sticker has a visual placement guide.
My responsability was to create the guideline and ordering concept, UX and visual design as well as oversee the integration with the brand manual platform.
Concept & prototyping, UX design, Visual design, Design implementation
In collaboration with Familjen I designed the first digital brand manual for Trafikförvaltningen and SL.
Not only a manual for the visual identity and award winning signage system, it also functions as an online store for signage and information stickers found in every type of vehicle in the entire SL system – subway cars, buses, trams, boats etc.
In addition to ordering, each individual sticker has a visual placement guide.
My responsability was to create the guideline and ordering concept, UX and visual design as well as oversee the integration with the brand manual platform.
Concept & prototyping, UX design, Visual design, Design implementation